12 Common Mistakes
(Why Most Musicians "Fail").
Do you want to discover you how to gain more exposure, build a dedicated fanbase and make a living from your music? Many fellow independent musicians managed to achieve success by leveraging the tools and systems we nowadays have at our fingertips. Are you ready to take your music career seriously, too? Then let's talk! Apply to see if you qualify.
Case Studies, Results & Testimonials:
THERE’S NO DEBATING IT - Being A Musician Is One Of The Most Exciting Careers In The World
As a musician you inspire people with your songs while making a living through your art. For millions of people making a living as a musician is the ultimate dream. And it has never been easier to achieve that dream than it is today!
We are living in the greatest times for independent musicians ever. The ability that you have right now to go online and get your music in front of millions of people is unparalleled. You have access to thousands of potential new fans that are just a mouse click away.
What does Ed Sheeran, Justin Bieber, The Weeknd and many other famous musicians have in common?
They are all world famous stars and were all discovered on Social Media!
There are so many well-known artists that have started their careers by leveraging Social Media and smart online marketing methods. Now it’s your turn! But...
...Most Musicians Struggle And Never Make It, Because They Work On The Wrong Ends.
It’s sad to see so many talented musicians out there that make the same mistakes over and over again...
But this is NOT how it works anymore! Times have changed…
THE MOST VALUABLE LESSONS AREN'T TAUGHT... THEY ARE EXPERIENCED.
This is a very familiar story to me, because I’ve been there. My first band failed as we couldn't grow our fanbase even though our music was pretty good and we won several band competitions back in the days.
We spent a lot of time, money (over 15,000€) and energy recording an album and booking shows... the result... we sold just a few albums and had mainly our friends and families as fans.
Eventually we split because we made the same mistakes most musicians make again and again…
But it all changed after I decided to take action and learn how to properly promote my music.
First, I started working in the Music Industry at Warner Music Germany. There I got insights into how big names like James Blunt, Bruno Mars or Biffy Clyro were being promoted and monetized. I also learned about the differences on how smaller local artists are promoted in comparison to the big stars.
I even had the honor of working with and learning from some of the biggest names in the music industry in Los Angeles, including Randy Jackson (Grammy award winning producer and American Idol judge) and Walter Afanasieff (Grammy award winner and producer of Mariah Carey, Leona Lewis, Celine Dion and many more).
There I gained further knowledge about what it takes to actually make it as a musician nowadays.
I also spent countless hours studying modern marketing strategies and the opportunities of digital platforms for independent musicians. I even hired a mentor in order to fast track my results.
From ZERO To 1 MILLION Views
In Just 10 Months
Fast forward to today… I have a fanbase of over 500,000 followers across my channels and over 50 MILLION views on my music videos.
I get invited to TV shows and I travel around the world to play shows in even far away countries such as China, Taiwan or Singapore.
I am endorsed by some of the biggest brands in the industry AND I make a full time 6-figure living from my music - living the life I always dreamed of.
Now I’ve put everything I’ve learned during my career as a musician into an easy to follow framework that anyone can follow.
It shows you the way to growing a large fanbase online and reaching a 6-Figure Income as a musician.
BUILT FOR FAST RESULTS
FanbasePRO Mentoring is a 3-month mentorship program that provides the blueprint and support needed to start, grow, and scale music businesses without the trial and error. By duplicating the success of Tobias and his clients, you can turn your passion for music into a profitable online business.
The program takes a holistic approach to music marketing. In addition to providing you with exact blueprints and strategies, Tobias and his team will work with you in 1:1 mentoring and implementation sessions. They will guide you throughout the program to ensure you get the best possible results.
The FanbasePRO Mentoring program is divided into four comprehensive phases, including checkpoints and accountability exercises to ensure you stay on track. We're here to support you every step of the way.
PHASE #1: In the first phase, you'll discover the core principles of Music Industry 2.0 and master the skills necessary for a successful career in music. You will also go through an artist development program to build a strong brand and artist identity.
PHASE #2: The second phase is all about modern music promotion strategies. We take a holistic approach and combine organic as well as paid advertising strategies to grow your fanbase, streams, and music video views around the world.
PHASE #3: In phase three, you'll discover the secrets of building a successful and profitable music business by learning how to develop a fully automated system that generates six-figure revenue. Let the tools and systems do the heavy lifting for you.
PHASE #4: Finally, phase four is all about scaling. You'll learn how to constantly promote your music to the right audience, attracting raving fans who support and buy from you. You will also learn some great growth hacks that allow you to grow quickly.
Join the FanbasePRO Program and boost your music marketing and promotion skills by following a different but proven concept that brings real results - FAST.
Successful Musician VS Musicians That Fail
(Your Music Is Only Part Of The Equation)
What makes or breaks your career as a musician is how well you market yourself and your music to the right people - people who’re likely to enjoy and appreciate your music. Even if it’s super nichy, every genre still has its audience. The key is to find that audience. You need to find your audience, your potential superfans, and put your music in front of them.
The new way of smart music marketing enables you to do just that.
HERE ARE SOME RESULTS
Here are a few examples to give you an idea of what's possible with a proper music marketing strategy:
In this example, you can see the effect of optimization and growth strategies on a YouTube music video. After implementation, we saw an increase from 2,000 views per day to over 7,500 views per day.
In these screenshots, you can see the impact on streams and streaming revenue of a new single.
Here, you can see that this artist was able to increase their revenue by almost 500% in just one month after implementing the monetization strategies.
Note: This artist had less than 15,000 followers during that time! The size of your fanbase does not necessarily correlate with the income you make - it's all about the fan / artist relationship, the offer(s), the funnel and marketing.
Join The Movement of Smart Independent Musicians and Grow Your Fanbase Automatically, 24/7
"You're awesome, Tobias. Super clear, knowledgeable and helpful in your videos."
"I’ve just gone through the whole program and it’s excellent."
"I've gone through the whole program already and have to say that you made a really great program. I optimized and re-uploaded my band's video. Results are really great. Within a month we have more than 30k views, more and more comments, likes etc."
Glasspop's views actually increased to even over 50,000 within a month!
(This has mainly been achieved by implementing growth strategies)
NOT investing can cost you much more money in the long run. This is known as "Opportunity Costs."
Opportunity costs refer to the potential benefits that are missed out on when choosing one alternative over another. This is a crucial concept in economics and can easily be overlooked if not properly considered. By understanding the missed opportunities that result from choosing one investment over another, better decision-making can be achieved.
Even if you decide to go it alone, you'll miss out on the difference that you could have made by working with proven systems from someone who is already where you want to be. For example, an album launch might seem successful, but with a proper framework and knowledge, you could have made 20K or 50K instead of just 10K.
The program will also save you a lot of time that you would have spent trying to figure everything out on your own and making mistakes that could have been avoided by learning from me. For the enrollment fee, you'll gain access to all my knowledge, strategies, and even get personal coaching to experience an increase in fans and income in the future. This is the FASTLANE!
The question now is: Are you willing to take that step forward or prefer to stay where you are? A small decision and investment can make a big difference in the future due to the "Accumulation Effect," also known as the "Matthew Effect of Accumulated Advantage."
Tobias Rauscher is a solo acoustic guitarist and music marketing expert from Germany.
He has a wealth of experience in the music industry, having worked at Warner Music and successfully promoting his own music. He has been able to make a full-time living as an independent solo musician, earning endorsements from some of the industry's leading brands and traveling the world to perform live.
Now he has made it his mission to teach his strategies to fellow independent musicians.
Musicians I Helped To Promote On The German Market During My Time At Warner Music
Who Is The Program For?
It's NOT for...
LET'S GROW YOUR FANBASE TOGETHER
Questions & Answers
Why should I/we work with you?
What sets us apart is our "done with you" mentorship approach. We will work closely with you to help you achieve your goals. If you actively participate in the 1:1 sessions, we guarantee the successful launch of your music marketing system.
Have you ever heard the saying: "Give a person a fish and you feed them for a day; teach them to fish and you feed them for a lifetime."?
We will teach you the skills to become self-sufficient, but we have found that the best way to do this is by guiding you step-by-step through the process. This will save you countless hours compared to trying to figure things out on your own.
Your alternatives are:
1. DONE FOR YOU
Many "Done For You" services promise to generate numbers for you, in exchange for money, but they often lack the quality of your new listeners. They can be fake bots or casual listeners who only stream your music in the background. When the promotion ends, your numbers drop significantly and you are not building an engaged fanbase, nor making enough income to sustain these promotion methods.
Furthermore, you're not learning how to market your music effectively, which is crucial for building a successful music career.
2. DO IT YOURSELF (DIY)
"Do It Yourself" options can be a good choice for artists with a limited budget as it involves investing time instead of money. However, this option may not be the best fit for you if you already feel stretched for time or lack self-motivation.
The biggest disadvantage of DIY is that it takes much longer to achieve the same results as working with an experienced mentor. Instead of spending hours and becoming frustrated trying to figure out what doesn't work, why not focus on the few things that truly matter with the help of an expert?
Additionally, the success rate for DIY methods is significantly lower. The average completion rate of a video course is only 15%. Many people purchase books and courses but never fully implement them, often due to feeling overwhelmed or life getting in the way. That's why accountability and mentorship are essential for achieving the best results in a shorter amount of time.
What is your selection criteria?
1. YOUR MUSIC (if available)
We offer honest feedback on your music, and if necessary, provide recommendations for improvement. Keep in mind that success in the music industry is often determined by factors beyond raw talent. We only work with clients whose music is currently marketable.
2. YOU & YOUR MINDSET
We work with artists who have a proactive, entrepreneurial mindset and are open to learning and personal growth. If you are not willing to put in the effort and make investments in yourself, this program may not be right for you. However, if you are ready for significant growth and willing to embrace the process, we welcome you to join us.
What if I don’t have proper music yet?
The earlier you learn the strategies, the better.
Many musicians spend months in the studio, invest thousands in recording, and then struggle to gain traction.
Ideally, you should learn the strategies and methods before releasing your music. Even if you already have great music out there, this program will help you grow your fanbase much faster and significantly increase your revenue.
May we join the program together as a band?
Yes, you can join the program collectively as a band.
Should I wait until I have new music?
The best time to start was 10 years ago, but the second-best time is now.
Our minds tend to come up with reasons to delay things that are scary or unknown and we often feel that we are not ready.
However, waiting for the "right time" can lead to regrets later on in life.
It is ultimately up to you to decide if this is the right time to take action, but in most cases, when you just start once you want to promote your new release it's too late.
You should plan to allocate at least 3 months to the learning process. The earlier you start, the better results you will achieve. Keep in mind that this is not a "click-this-button" button solution, it's a process.
My genre is super niche - will it still work?
Our strategies are effective regardless of the genre of music you make.
We have worked with hundreds of musicians across various genres and have found that as long as your music sounds good, our methods will work for you.
How much time do I need per week?
FanbasePRO is designed to help musicians like you accomplish more in less time.
Whether you have another source of income or are gigging full-time, time is a valuable resource.
We recommend dedicating at least 5 hours per week to work through and implement our materials and 1 hour per week for a 1:1 session.
Our program can save you hundreds of hours, even years, of precious time. So why not take advantage of this opportunity?.
My music is old - does it work?
Even if you released music in the past, there are still millions of potential fans who have yet to discover it.
Our goal is to help you build an audience with your existing content, so that when you release new music, you already have a large fanbase of eager listeners and buyers.
This approach maximizes the impact of every future release and eliminates the disappointment of releasing a song to a small audience.
Unless you already have a sizable and engaged email/messanger list with at least 1,000 fans, we recommend waiting to release new music until we have helped you build a dedicated fanbase.